Michael Senoff (now he is ranked by many to the status of guru infobiznesa) organized the original business in the resale materials from workshops of famous gurus. It all started with enthusiasm by Jay Abraham, whom he saw on the Tony Robbins seminar.
Michael wanted to buy his lectures and seminars began their active search on the Internet. The first thing he found was a set of records with his famous seminar in 1990, where Jay Abraham teaches the skill of marketing, which cost $ 20 000. Then the media called it the most expensive seminar in the world.
Michael could not afford to buy such expensive record, but the desire to have them be lost. Then Michael had the idea to find the participants of the seminar, which certainly received free educational materials for the workshop and encourage them to sell them. He managed to find a woman from San Diego, who was on the Jay Abraham seminar and had a recording of the seminar, and to agree with her to sell those records for only 50 dollars! After studying the materials from the seminar, which Michael bought podeshevke, he decided to sell because he needed money for a new barbecue. He laid out a proposal on the internet, and literally the first day of records sold the first part of the seminar a great marketing guru for 1700 dollars. Michael was not just surprised, he was shocked. The next day he sold the second part of the records for 900dollarov.
Michael saw a ready market and decided to try to cash in on the resale of materials with well-known guru seminars. He found students of Jay Abraham, who attended his seminars, and had the material and record these seminars and workshops with other well-known gurus such as Dan Kennedy, Ted Nicholas, Gary Halbert, Tom Hopkins, John Carlton, Joe Vitale etc. to negotiate with them about the sale of these materials. Michael Senoff create your own blog, where he sells records and materials from past seminars famous guru with a big discount and earn a good idea on this one - at least $ 1000 per day.