There are traditional businesses, products or services which are focused primarily on men. But lately, some entrepreneurs have begun to adapt the consumer goods which are calculated on both men and women exclusively male audience. These entrepreneurs is the owner and pastry from New York, David Arrik, who has long sought the idea of an unusual, unconventional and Neskuchnyi business. Its confectionery Butch Bakery, is designed exclusively for men, and sweets, which she performs exclusively for men - they are larger and differ in taste from the traditional.
For instance, "Driller" - a maple cake with chocolate cream, topped with shredded bacon. Or "Tailgate" - caramel cake with salted caramel and oily cream. And how do you "Beer Run" - a cream cake with the addition of beer and decorated with salty crackers.
The idea to open a candy store for men came Arriku while walking in Manhattan when he walked past Magnolia Bakery Confectionery and saw a turn in the well-known institution, consisting of only women. Then Arrik joked: "And where are the guys?"
Just a joke made Arrika think seriously about opening his own pastry shop, focused exclusively on men.
The idea of selling candy for men has been successful. Arrika Business goes up the hill and he plans to soon open another store male sweets.
Despite the fact that Butch Bakery Confectionery meant exclusively for men, the main buyers here are all the same women who buy their favorite candy for a gift for men.
By the way, another group of buyers candy for men - corporate clients who buy men's sweetness to their partners or customers.
Project website: www.butchbakery.com