Absolutely all the goods could be improved, do not get tired to repeat business experts, and enterprising inventors demonstrate this axiom of business. Graduate Matt Griffin came up with an easy way to improve the baking dish, what drew the attention of all the national media of America. The famous shark pen provided young entrepreneur literally as "the rising star of American business." Interview with The New York Times, The Wall Street Journal, World Wrestling Federation magazine, Sunday Morning on CBS. Matt Griffin did not spent a dime on advertising its new product.
The truth in all his interviews newspapermen called it a unique shape for baking product, to put it mildly, strange or even stupid, but it does not affect the effectiveness of advertising. According to Matt himself when he thinks about how much is three minutes of airtime on CBS, all the insults to witty journalists recede into the background.
The idea of Matt Griffin to improve the baking dish to prevent the nepropekaniya products in the mid-emerged immediately after graduating from the University Ball State University. He invented the form with aluminum walls inside, which in his opinion, was to improve the process of baking the product.
On the concept of a new baking dish, Matt worked with his wife, Emily Griffin, without involving any of specialists and experts. Together they organized a family-owned Baker's Edge for the sale of new forms of baking Baker's Edge Brownie Pan. Virtually all stages - from raw idea to build a successful business, Matt and Griffin Emioi held their own. They can be called entrepreneurs - self-taught.
Success of the young enterprise is really impressive - only last year they sold 130.000 its advanced baking dish, and 5000 of new forms for lasagna. This year they expect to increase sales by 20%, amounting to 160,000 items per year. According to the company, their bakeware Baker's Edge Brownie Pan is the most requested category of goods in the gift section at Amazon.com.
Bakeware Baker's Edge Brownie Pan are not cheap - $ 34.95 apiece, but the relatively high price does not prevent the demand for this unique product. Matt Griffin continues to work on his invention and is going in the near future to expand the color gamut of forms.
Site is considered a business idea: www.bakersedge.com