Now that consumers are involved in creating the product are nothing new. This fashion trend - "tolpotvoreniyu" followed by many companies and manufacturers. And Tourism no exception. The Madrid company YokmoK not only asks his former clients to participate in the development of a new route, but also to participate in its testing before the company will offer it to the public. The company is engaged in YokmoK expeditions of varying complexity, length and type in Switzerland, Italy, Spain, Morocco, Nepal. Now, planning a trip, the company began to actively involve the former tourists in their establishment.
After completion of the study to develop a new route, the company organizes the so-called test journey, inviting former clients to participate.
Former tourists along with the organizers of the trip taking an active part in the discussion of routes, schedules and ways to make it more interesting and memorable, that is, improve it from all sides. For his loyalty to the tourists get a discount from the company. A new journey of self-invited media to the public for the next season.
This research journey - it is part of the client system, under which regular client company gets a 5% discount for each new customer provided to the company. These test travel considerably enliven the program, offering an exciting new experiences and impressions.
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