In circumstances where there is no shortage of goods and services, but there is shortage of buyers, gain customer loyalty is not so simple. Most companies offer tangible benefits to lure their customers discounts, but as experience shows, and numerous marketing research, discounts are no longer contribute to the development of loyalties. In recent years, companies are increasingly returning to personalized sales, building strong long term relationships with customers because it is the only way to win their loyalty for a long time. An example of such a progressive company that strives to establish strong emotional relationships with customers, offering them a unique privilege, the company Autofarm - the independent auto dealer Porsche. To retain its customers, the service center has developed a special program in which customers service centers, it is proposed shoptur the mall Bicester Village, while waiting for the machine from service.
Trips to the mall with many boutiques and restaurants, located four miles from the car service Autofarm, enjoyed great popularity among customers, most of whom are women.
According to the manager dealership Robin Bartholomew (Robin Bartholomew), these shoptury become a real salvation for clients with children who had to spend hours waiting for their machines in the lobby or hall, not knowing what to do with their children act up.
The idea to offer our customers an additional service, carrying them to the convenience and positive emotions - this is a good example of the most effective program for capturing customer loyalty, in which the emphasis is on additional benefits to customers in order to make their lives easier and more pleasant.