"Sex sells!" - This universal law of business seems to now know not only advertisers, showing half-naked girls to the point and irrelevant, but modern entrepreneurs who manage to even the most prosaic areas of business given the attractiveness of using this win-win theme. And if topless waitress in a cafe-bistro as a way to attract customers is unlikely today, someone will surprise, the factory toys, producing sec-toy, is perceived by at least strange. Nevertheless, if such an original idea of business diversification helps to survive in a crisis, then why not use it.
This is the Chelyabinsk factory soft toy "Rostoys" which not to ruin the economic crisis, began producing toys for adults under the brand FlirtON.
In autumn 2008, the number of orders at the factory, which produces children's costumes and a soft toy, has fallen sharply, and production could get only 30-40 percent. The factory tried to sew clothing and other household goods, but to no avail. And that's strange for a child's toy factories idea to sew sex toys worked.
According to a marketing research people are buying toys for children less often, but in buying erotic goods are constant and do not limit yourself. Factory management decided to change the sign and deliver the same soft toys, for adults only and not for children. After all, in fact, to start production of new sex toys for adults, do not need to radically change - you just have something somewhere to strut and something extra to remove or add.
Designers and artists have developed 12 types of factory original erotic toys, such as a pillow in the shape of a woman's breasts, a pillow in the shape of female priests, The young with a big penis, as well as 30 costumes for role-playing games, for example, nurses, nuns, flight attendants and even the traffic police inspector .
By the end of 2009 the situation stabilized in a factory, sales began to rise, and workers receive a stable salary. Here such here diversification ...
On this Site http://rostoys.ru.
Source of illustrations
Other ideas of original gifts:
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