A year ago, in April 2007 appeared Backpack Baby K'tan, which combines all the advantages of other backpacks, and at the same time become easier to use. The idea came to Michelle Cesana at a time when her son was born. Thanks assistance partners, her husband, Brian, Isaac, Wernicke, and Aviva Wernick Baby K'tan was a quality product and a promising business.
Baby K'tan - this is the first backpack that combines features of a backpack and sling, providing benefits and positions of both options. Unique two-loop design allows you to move their kids (up to 4 years) in eight different positions.
It is equipped with a trailing ribbon, which provides comfort when moving to the parents. In this case, there are no buckles, buckles, rings, and it is made from natural Cotton. K'tan in Hebrew means little, so its name is translated as a little kid.
When Michelle in 1999, a son with Down syndrome, she had to create the world for him so as to ensure its continued growth and development. In addition the child was sick hypotonia (low muscle tone) and it needed tight swaddling. Michelle was not satisfied with backpacks existing at the time to market - the baby's legs in a backpack was too diluted, which was a complete contraindication to a child, and child in a backpack was back to the outside world, which also did not like Michelle.
She enrolled as follows, in consultation with their doctor, she converted the backpack so that the baby in it was in a position facing forward, feet are in the correct position, and tightly zapelenovany. Years later, the backpack Baby K'tan has become very popular, it was a moment when Michelle and her partners started the business.
Two years ago they formed a company, and only in April 2007 brought a product to market. Took a lot of time training - market research, factories, development of color combinations, etc.
Then they finished the site (put e-mail), attended the first trade show, and now come to the local shops.
So in conclusion, as always, advice from Michelle Cesana: "Do not let any obstacles to dump you, and always be active. They say it takes at least 2 years to realize that your business is developing successfully, and believe you will succeed. "