Pre-testing of products before buying it has become quite a popular method of promoting a new product to market. Marketers have big companies are increasingly using it as one the most effective ways to attract the audience's attention to new product. And if, until recently, free samples of products were distributed to potential buyers directly in the field of direct sales - the malls and shops selling goods of certain brands, today entrepreneurs are inventing new ways to reach the target audience and its attraction for testing new tovarov.Odnim of these methods is Organization shops probes, where everyone for a regular fee and can take a probe of the product to test it before buying. On our website we have already described the idea of organizing similar shops probes in different cities around the world, Tokyo, Barcelona, San Diego. Now, a store opened in Sao Paulo. It's called Clube Amostra Gratis, which translates as a laboratory of free samples. It offers a wide range of probes of various goods that are only planning to enter the market.
Potential buyers, paying an annual fee of $ 50 Brazilian reais, each month will be free to take any five probes to test the product long before it appears on store shelves.
Regular customers store Probe Clube Amostra Gratis have the opportunity to not only pre-test any product, but also participate in various tests and studies, thus earning bonus points which can be converted into money.
For the idea of organizing shopping probe, which has attracted the attention of potential buyers to the new product, is without doubt a successful combination of love for "freeloading" and the desire of producers to obtain the necessary feedback about your product that makes it a priori, a viable and successful.