Even if the entrepreneur will produce the best products in the world, without an effective sales system, to realize you do. Sales system presupposes the existence of several major factors, one of which was convenient for the customer form of payment. Not all small businesses can afford to service credit card acceptance because of the expensive equipment, monthly fees and paperwork. But on the other hand, the credit card has become a popular form of payment for purchases at various stores and companies.
Tried to solve this dilemma entrepreneur Jim McKelvey. With Jack Dorsey, the founder on Twitter he invented device Square, which is inserted into a mobile phone and can serve as a terminal for credit card payment. In this case, no additional equipment is required. The buyer needs only to insert the card into the Square, who promptly conduct an operation of purchase and send a check or by SMS or by e-pochte.Chtoby acquire device for credit card payment, the user must register and create a personal profile on the Square, enter your address and request a getting devaysa Square.
As for the cost of the plastic device to pay credit cards, then, according to Mr. Dorsey, it will be symbolic - not more than $ 1. Like the system PayPal, personal profiles of buyers here also tied to bank accounts.
According to Mr. Dorsey, the device for credit card payment Square will be applied everywhere where there are no ATMs and payment terminals.
Preview swallows have already begun testing an innovative device for payment by credit cards have become a cafe and small companies in Southern California. Widespread devaysa Square, Mr. Dorsey is scheduled for 2010.