The idea of ​​a New Business: Mail Santa - the story of a great idea

Идея новогоднего бизнеса: Почта Санта Клауса — история великой идеи On the eve of another New Year's children throughout the world engaged in an occupation - they write letters to Father Christmas or Santa Claus, ordering another batch of gifts from the Good Magician, and their parents write a reply letter from Santa Claus, so as not to disappoint their children in the absence of wonder and magic in which they are so firmly believe.

Byron Reese, a businessman from Texas, saw the urgent need for a large army of parents to please your child for the New Year and a good opportunity to make money, and in 2002 opened his own website SantaMail.org, where the parents of America can buy a letter from Santa Claus for just $ 10. Moreover, the mailing address on the envelope with a painted New Year's Christmas postage stamp indicated the "correct" - the North Pole, Alaska, where they are sent directly to their destination before December 16. After that date, a letter sent from Austin, Texas, in time to get to the destination for the new year. Lowercase letters were written by hand real Santa Claus on the company's colorful paper and of course with a personal appeal to the recipient - a child.

In the first year of the site SantaMail.org, Byron Rees managed to sell 10,000 of these letters from Santa Claus, and every year the number of buyers of Christmas letters from Santa Claus is only growing. To date, the site sold more than 290,000 letters from Santa Claus. Byron Reese recently added a new service for loving parents - Congratulatory letters from Santa Claus' birthday.

The idea to organize such a resource, which sells a letter to the New Year from Santa Claus came to Byron after the death of his mother, who was so fond of sending letters to Byron from Santa on the eve of every New Year. He still holds these cherished childhood memories and piously believe in the magic of the New Year.