Vending machines and so good that they can be quickly and easily at any time to buy a necessary product of mass consumption. It is unlikely that the buyer fails the pleasure to buy a chocolate bar or a jar beverage passing of such an automaton. But if it comes not short-term purchases, such as purchases of clothing, here the buyer prefers to think twice, say experts, and will be wrong, as the experience of an entrepreneur from Canada Linas Robin (Robin Lynas). Company President Mark's Work Wearhouse has decided to expand its network and increase brand awareness through vending machines, which he set in hospitals and railway stations. His plan, at least - 100 machines that sell clothing and accessories.
Their experiment with vending Lynas began in December last year. Then the machine Mark's Work Wearhouse were installed in the hospital William Osler Health Centre and the railway station. Moreover, their content differed greatly.
If a machine in the hospital you could buy a medical form and bedding, then by machine at the station - mostly accessories: hats, umbrellas and gloves. Prices on goods sold through machines are exactly the same as in stores themselves Mark's Work Wearhouse. Pay for your purchase through the machine can only be by credit card, cash machine does not accept.
Special sensors, which are equipped with machine guns, signaling the need to replenish goods "shelf" when they become empty.
According to Robin Linas, his experiment with vending machines, selling clothing can be considered successful. Sales Mark's brand grows, and people like this does not sound strange, buy clothes through machines.
In Japan, for example, through the machines you can buy everything from the iPod, finishing with a diamond ring, "- says the Lynas. "We have this complex, consumers are not yet accustomed to such a range of vending machines, but willing to experiment," - he adds.