Very often, innovative ideas are not accepted by society at once, people are not always ready for a new and unusual, Even if these people are business experts. One of the main qualities of the inventor - is perseverance and determination, which will help overcome all the doubts and criticisms on the way to success. Path entrepreneur James Nash (James Nash) has been thorny. His idea is to sell wine in sealed glasses was first introduced on the famous show BBC Dragons' Den, where she was ridiculed and rejected as absurd the idea of business.
James Nash asked the council of experts the amount of 250,000 pounds to implement its ideas, but nothing more than harsh criticism is not received. "People do not want to buy wine in plastic glasses with the label at the top" - a response experts.
But Mr. Nash was not going to surrender and give up their ideas. He was confident that his concept of selling wine in plastic glasses - the best option for public events, concerts, picnics, barbecues, etc, where people do not always advisable to buy a whole bottle of wine.
Nash offered his idea to the largest British retailer Marks & Spencer, who saw in it great potential. Plastic cups in volume 187 ml, which contain a quarter bottle of wine now sells for 2.25 pounds of Art. apiece in the trade and entertainment complexes M & S.
The first batch of wine glasses, which came into stores last week, sold out very quickly. According to reviews on this site cluelessaboutwine.co.uk, customers liked the idea of selling wine in smaller glasses. If we believe the opinion of the authors of the project, such a product should become a bestseller.
The idea of selling wine in plastic glasses in shops and fast food establishments without a doubt has several advantages. For customers - it is an opportunity to buy wine in small convenient portions, and gather a collection of cute and stylish plastic tumblers for a picnic.
Moreover, this idea completely changes the perception of wine as a product, presenting it as "a product ready for use for one." According to representatives of M & S, glasses of wine sold in their division 'Food on the Move' and are in great demand among office workers who are not averse to a glass of wine at dinner or on the way home. And, of course, those glasses of wine are very popular among buyers who purchase them for picnics, walks in the park, as well as from visiting tourists.