In today's economic crisis, companies are willing to do anything for their clients. So the hotel chain Hyatt's developed a program in where guests can see unprecedented generosity of staff and their great and pure love to the clients, or, according to director Mark Hoplamazaina, in the true hospitality of the hosts away. This is the so-called little surprise for our guests: free massages, breakfast for the whole family, topping bar. Through such acts of uncommon generosity, as they call their own staff at Hotel 
Guests can feel more welcome at the hotel. The idea of organizing such surprises for the customers came after a joint lunch with the guests. Tselyu these dinners was to find out who the hotel guests what they want and how they are offered. Ask yourself these simple questions, staff developed a program to improve customer loyalty by adopting customer preferences and feedback on the quality and range of services identified in the course of such joint lunches. Program Hyatt's - a wonderful example of corporate generosity that the true clients have appreciated the hotel.
Loyalty to clients - a key point in building a successful business. Win and retain customers - the main task of every entrepreneur. Of this depends directly on its revenue and profitability.
That's why forward-looking and progressive companies are willing to show any generosity and kindness in order to win customers' trust and loyalty.
Another interesting example of such unexpected generosity demonstrates a Turkish bank Akbank. The largest Turkish bank offers credit card Wings, which you can pay in stores and restaurants - the bank partners, building up bonuses.
The point is that at one point, a lucky card holder may be pleasantly surprised to find that account on the card topped up without him.
The tactic of "acts of uncommon kindness and generosity" (call it so for ease of understanding), in our opinion is undervalued by the market, despite its apparent effectiveness. Not all companies use this marketing technique to generate a positive attitude toward the brand and customer loyalty. Very sorry
