He thought that the judges drink like him: a long time lived abroad and accustomed to different tastes of beer, not too few in the country. So why not offer them the appropriate service?
In October 2008, Alexander has organized an Internet project Beer time. In parallel, picking range. To date, the line formed more than 30 beer brands of premium. He works exclusively with imported products because it is many times greater than the quality of domestic counterparts. After all, before you get on store shelves, the products must obtain the approval of dozens of instances. Yes, and developments in European brewing, which gathered hundreds of years, inspire greater confidence to customers.
Despite the fact that Alexander had to start a crisis, he believes his company for the delivery of imported beer at home premium successful. His goal was to gain a foothold in the market and make the company viable. And it had happened.
At the initial stage, Alexander promoted their services for the delivery of imported beer with democratic pricing policy and a free Express dostavke.V up about 35-40% of clients fell into the category of permanent.
The average check is 220-250 UAH. Minimum order-a case of beer (18 and 24 pcs.) Or a 5-liter keg.
Judging by the fact that Alexander himself involved in delivery of beer, we can say that its services are not yet in great demand. One of the reasons-lack of advertising. Alexander once released a promotional flyer, announcing the delivery of premium beer segment, and on that of his advertising budget was over.
Potential customers are poorly informed about the new project Fesintsa. But the Ukrainian businessman looks to the future with optimism. According to him, if he manages to get customers in at least 1% (from 7%), Ukraine's richest people, then he will have every chance of success is not.