Sometimes the idea for the business appear in the most unexpected time and unexpected way, you only need to be able to see them in time. Reni Wood (Renee Wood), a businessman from Illinois and his mother four daughters managed to turn his grief over the death of a relative into a successful and profitable business. Last year, the company's earnings The Comfort Company was $ 625,000, for comparison, the company's turnover in 2003 was $ 53000. When his father died her sister, Reni has not been able to find a suitable consolation gift to express his sympathy. Then her own hands she made the suspension in the form of tears in the chain with the initials and date of death of the past. Photograph of the original suspension is placed on the Internet site, and has sold just 150 such ornaments.
Seeing a good potential for marketing, Woody decided to open his own company manufacturing and selling jewelry for grieving relatives. Money ($ 6,000) for the organization of business, she took in the bank. Borrowing Woody gave the opportunity to expand the range of original ornaments.
Now the company's website The Comfort Company sold approximately 400 items of gifts for grieving relatives: all kinds of decorations, gifts, memorial stones and commemorative statues for home garden decoration as well.
According to Wood, the design of the garden memorial statues and memorial stones are now very popular destination for Americans. Not less popular souvenirs to various important dates such as Christmas, birthday, Mother's Day or the anniversary of the death.
Such gifts allow the person to remember and know that he loved. They bought mainly for the sons and daughters whose mothers have gone, or mothers who have lost their children early.
Such gifts and decorations for touching grieving relatives to help people cope with grief and bereavement. On the other hand, they allow those who give such gifts to express their grief and compassion, which is not always possible to explain in words.