Vending ice cream does not cause any interest, like businessmen who are looking for original ideas and a finicky consumers, spoiled by quality service and vorotyaschih nose from the banal and boring products. But the vending of ice cream, which you can buy just for the smile, quite another matter. These machines require smiles from customers and reward them for positive emotions frozen delicacy, were installed in Cannes during the International Advertising Festival Cannes Lions »Cannes Lions International Advertising Festival.
This is an original development companies SapientNitro and Unilever. Machines, selling ice cream for a smile, set for advertising purposes and idle 18 months, involving and fun to passersby.
By the way, the concern Unilever, an international giant industry FMCG, which owns many popular brands of food products, cosmetics and household products received at the festival in 2010 of its "lions" - award in the Best Advertiser of the Year.
Despite all the originality of concept, technology, use of guns, selling ice cream for a smile, is simple - the motion sensors are installed inside the machine captures the motion of a passerby and the car begins to entice him to come closer and communicate.
Due to special machine identifies the age, gender, and emotions are a buyer, and most importantly measures to smile. If the buyer is sufficiently broad smile, he receives a portion of ice cream for free.
Moreover, buyers can take a picture of his happy smile, which can then share with your friends on Facebook within the company's shares Unilever "share happy".
The idea to turn an ordinary machine into a generator of happiness, smiles from passers-by demanding and rewarding for those smiles ice cream, really original. This is just one example of effective, innovative, memorable advertising that is not annoying and causes only positive emotions among consumers towards the brand.