Matter - the new marketing model, a new way for companies to declare itself. Prospective customers are offered a set of really useful and interesting things, they may have, in fact they probably should enjoy, and which they will surely tell their relatives, friends and acquaintances. Delivered to this set on Saturday and includes samples of products from different companies. This is really useful, interesting, funny and unusual things. Matter employees work together with companies providing these samples, carefully selecting samples for each unique set, with the aim that all elements of the set deserved the attention of consumers. In this set you will never see garbage or useless unnecessary things. This is somewhat reminiscent of the magazine - is published periodically and in different versions for different audiences. Each set is formed specifically for a particular target audience.
Selection criteria can serve as age, demographics, location, etc.
To obtain a set, you must first register on the website and answer the many questions concerning your life, work, interests, social life, etc. And then you just need to wait for a letter with acknowledgment of receipt set Matterbox.
Unfortunately, the frequency of delivery is not 1 time per week, and not even 1 time a month, most 1 per year, for the reason that the sets are truly unique, that they actually provide useful things that deserve attention of the consumer and they are formed strictly for the clear target audience.
But this is the value of this tactic. As Matter distributes useful and valuable products, it's worth it to talk about it and is a great way for new companies to declare themselves or old companies announce their new product.