Promotion of new products through blogs include new and effective advertising channel, which has already gained popularity in the advanced marketing of various companies and brands. Site 1000idey we have repeatedly described the interesting ideas of earning bloggers with advertising, such as the history of the blogger from New Orleans, the author of which exchanges its review of the lunch in a restaurant or a blogger who makes that offers companies pay for one day of custom ads on his blog. The new company from the United States Swagapalooza, seeing in this direction a good business opportunity came up with the original concept of the agency to promote new products in the blogosphere. For advertising agency Spott Swagapalooza uses blogs most influential bloggers in America, as well as the most famous users Twitterer and Reddit.
More precisely, the agency arranges Swagapalooza offline presentations of new products, which invites 100 popular blogger, Twitterer 20 users and 5 users of Reddit.
The previous presentation was held in New York in September, the next will be held in San Francisco in March. The principle of cooperation of companies with bloggers is simple - bloggers need to do a product review on my blog or social network in exchange for a free sample of this product.
Swagapalooza company calls its creative agency to promote new products in the blogosphere experiment. The concept of the advertising agency, has emerged as a consequence of the increasing popularity of this advertising channel as successful blogs.
The logic of the authors of this project is obvious - the company handed out tons of free samples of new products within the various promotions that are not always successful. So why not use the hand more effectively, in return for advertising on the most influential blogs of the country?