In the words is great power. As a ship call, so it will float. The value of naming can not be overestimated. As says one of our colleague, language - is a huge train that runs on rails. Want it to be you drove - it will take, but not where you need to, but there ... where laid rails and is made to the route. Therefore, if you aspire to become recognizable in the market, you want your company has reached a higher level of development - without naming you can not do. That so did the British company for the production of desserts, The Gourmet Chocolate Pizza Co, which is to attract new customers and stand out from the competition simply had called her a chocolate dessert in new ways. She called it Chocolate pizza Chocolate Pizza. And because the new name and sets the new format, the new dessert, or rather, a dessert with a new name and is served, respectively, as a traditional pizza - in the appropriate packaging and has the proper shape and size.
The range of two standard sizes: 7 "and 10" and several different flavors, such as milk chocolate and balls of white chocolate, milk chocolate fudge and patterns reminiscent of melted cheese.
Chocolate pizza, as well as usual, divided into 8 pieces, ie, may well serve as an original appetizer for the holiday feast. Chocolate pizza worth $ 19.00.
Chocolate pizza with one hand is the dessert, and on the other - a kind of pizza, but because the spectrum of buyers at such a product is much broader. She could choose a sweet tooth who are tired of the usual sweetness in the form of bars, chocolate, cakes and who want to try something new and different. Or fans of pizza, which is also interesting to try a new kind of favorite dishes. In any case, the purpose of The Gourmet Chocolate Pizza Co achieved - attention is drawn, the number of buyers increased.