Company illoom balloon from the UK, which was founded just a year ago, in October 2008, has gained popularity in the mass market entertainment, and its products hit the list of mandatory items that must be available to any children's party . Owner of the company - the inventor James Halliburton, who invented the original multi-colored balloons with LEDs inside that beautiful glow in the dark and can decorate any child's holiday or a party, creating an unusual and magical atmosphere.
The history of this invention is interesting in itself. James was originally invented by a slightly different product - the glowing air floats that are attached to stuff and help her find the water.
He presented his invention of the television show Dragon's Den, has asked investors to 200,000 pounds for its implementation. Later, he changed, his plans for the invention and has refused offers from investors.
Slightly modified his invention, he transformed it into a completely different product for children's entertainment. On his decision was influenced by neighborhood kids who saw the glowing balls on TV shows and wanted the same for their own games. Their opinion has forced James to change the concept of their product and make it into consumer goods.
According to Halliburton, more than 64 billion balloons are sold each year to date in the world, it is indeed very attractive and profitable business. Neighborhood kids helped him to see this opportunity and enter into this market with a completely innovative product.
Once James was able to negotiate with Tesco to sell its original luminous balloons, the success of his product was predrechen. This major retailer has sold more than half a million balls for the price? 4.99 per pack of five pieces. During the year, James was able to sell over five million glowing balloons, earning millions. And now he hopes to turn its product into the most popular children's product, which should be in every home, not only in America but around the world.
Project website: www.illoomballoon.com
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