The company's success Retrofitness completely depends on its uniqueness. While other fitness clubs continue to fight for every customer by any means, offering numerous bonuses, and cutting prices in half, the number of retro fitness clubs Retrofitness continues to grow. In just five years of its existence bizesa entrepreneur from New Jersey, Eric Kasaburi built a network of 54 fitness clubs. The uniqueness of retro fitness clubs in that they offer a special atmosphere of the 80's. The owner of the network Retrofitness Eric Kasaburi believes that nostalgia for the 80-m is not passed, there is a huge number of people who still remember and love the music of those years, the style of clothing, a special interior design.
It is on these clients and are designed retro fitness clubs Retrofitness, which offer less opportunity to exercise, as the special atmosphere, entertainment and the opportunity to once again remember loved years. The interior is decorated fitness clubs, as expected, in the spirit of the 80's: bright red and yellow, the floor in black and white checkered.
It offers customers a retro-cardio-theater, which broadcasts vintage films such as "Day-Ferris Byulera" and "Sixteen Candles" John Hughes, a retro bar and of course music 80. Even the phone number of retro fitness club - the cult - 867-5309, which is familiar to every representative of Generation X from the song Tommy Tyutona.
The idea to organize a retro fitness clubs came to Eric Kasaburi when he seriously pondered over the fact that there are plenty of people who are still nostalgic for the old days, they like movies and music 80's, and this passion is passed the younger generation, which is also they watch old movies and goes to concerts, Whitesnake and Bon Jovi.
The concept of fitness clubs with the theme of the 80's, Eric came up with in two days. He decided to organize a network of affordable sports clubs, hoping to attract customers not only the special atmosphere of the 80's, but also price.
According to Eric Kasaburi is much more reasonable to offer people the cost of monthly subscription for $ 20 than 40, attracting them with additional discounts. Customers know if the company reduces the price, it means that things are going it does not matter. Eric Kasaburi, just opposite, things are going well - the network of its retro fitness clubs is growing rapidly. He now has 100 new facilities under construction, and he plans to bring their number to 300 over the next three years.