A unique product should be simple, efficient, have value and be demanded on the mass market demand. This product is doomed to success. It is these characteristics has a simple but very effective and useful invention of two businesswomen Laura Gelberg and Julie Hauck-Vayteker (Laura Gelberg and Julia Houck-Whitaker), which is called Hem Gems. Hem Gems - a decorative pin for jeans, which make it easy and convenient to change the length of the trousers. The idea to come up with decorative pins for jeans came in two fashionable women is not accidental. They have long tried to find a way to wear your favorite jeans with different shoes, both low and high heels. Brainstorm they managed to come up with the idea of a stylish accessory - the pins, you can use to pin up jeans, thus changing their length.
Decorative pins for jeans Hem Gems are made of zinc with copper caps. The range of different shapes and colors. They are ideal for any style and image. Sell pins for jeans in a package of 8 pieces, which is worth $ 19.99.
Hem Gems Company is initially focused on the huge market of denim products with an annual turnover exceeding $ 13 billion. The success of a unique product in this market is provided. The company enough to win the loyalty of 1% of the buyers to make a million profit. Hem Gems calculates to the attractive segment of buyers who are willing to spend several hundred dollars annually for stylish jeans, offering them the opportunity to extend the life of the product and its versatility through a simple stylish and affordable accessory.
Very often, companies try to find complicated ways to solve simple problems by resorting to engineering, high technology and wasting huge resources. Is not always this way is justified. Usually complex solutions generate new problems. Hem Gems - a classic example of a successful product whose formula is simple - efficiency, simplicity, relevance to the mass market.
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