Mom - entrepreneurs - this whole new generation of entrepreneurs in America. They are characterized by high energy, resourcefulness, endurance and ability to cope with a hundred different things at once. Moreover, they are not afraid of a new direction, a new branch or a lack of knowledge. They are willing to try their hand at a new reality for themselves. Most original ideas are born to them on demand. But the unique idea is only 5% succeed. The remaining 95% are marketing, sales, production, website, promotion, PR. Typically, mom-entrepreneurs do not have the experience and knowledge they have to learn all of these sciences in the process of building their own business. And they do it.
We give two examples of successful mom-entrepreneurs who have created their business idea to help solve their own problems. This so-called entrepreneurs "in distress".
Annamarie Vanini - a successful example of a mom-entrepreneur who created a business to "own disadvantage." The fact is that having a young son, she had to constantly (sorry for details) to wash the toilet flank after his trips to the toilet. Agree, thankless and unpleasant task! That is why all moms of the world will appreciate its invention.
Being an engineer by training, she developed the design of plastic, which is attached to the toilet and he is known and need to allow closing flank the toilet. His useful invention she called Flippee. Calculation of Vanini was true. She realized the need and made her a successful business. It sells its products online. And it costs only $ 25.
Since the founding of his company last year, it sold 300 of his plastic Flippee. And this is just the beginning. Moreover, the buyers (which are the mostly the same mother) she was very grateful for such a useful product. The Ellie Bag Over Tote - Handbags, another successful product that appeared "to relieve himself." Mom baby Diana Romita decided to develop a special bag for baby supplies, after she experienced a certain discomfort with the storage of their personal and children's clothes in one bag.
Joining together with another mom (Sandy Predmore), they developed Over Tote system, which is two bags in one style, one for the diaper, in the second for the ladies things that can be used together or separately. Today, their company Precious Giggles LLCprodaet its products through its website Ellie-Bags.com.