Many innovations in business do not arise because of the existing need to solve a problem, but thanks to someone's creative thinking, or by accident, or both of them simultaneously. For many years, when you take a car, the agency is required to return it with a full tank. If you do not fulfill this condition, you have to charge an additional fee. Most people filled the tank just before returning the car.
And now, a few years ago, someone in the car rental agencies hit, they lose money on it. Had introduced the practice of payment for gasoline. Now you can prepay a full tank of petrol, taking a car at the agency. In this case, with a smile telling you that you can return the car with a completely empty tank. For the estimated price of gasoline is the current level of prices at filling stations in the area. Since the price of gasoline at the pump are not the same, the agency need only find one gas station, where she was a little above to specify the price in their rachetah, so that you are paying for gasoline than if you simply went to the nearest gas station. But that's not all: as to arrive by car with a completely empty tank is impossible, unless you're pushing it all the way, the machine returns yet with a certain quantity of petrol in the tank. Every drop of gasoline - net additional income for the agency. People often can not properly calculate how much fuel will it take to get from one point to another, so they often return the machine even with a half-filled tank. Multiply this number by the number of gasoline cars, rent, lease, and you'll see why the agency so zealously took up the introduction of prepaid practices. This idea is for them - is like a gift from above. Why did no one before had not thought of?
Rent a car: a simple idea to increase profits
Sometimes, to significantly increase the profit of the company, do not look related activities, to increase the advertising budget or change the advertising campaign. Often great ideas just lie on the surface, but we do not see them. We are accustomed to think linearly and the scale, but sometimes enough to move away from patterns and to see a simple solution. It is an example of such a simple and elegant solutions lead In his book "Business + Creative Artur Gogats and Ruben Mondehar. Quote: