Forecasts predict the death of print Media, perhaps a little premature. Today, traditional offline newspapers are transformed into the web version, which are prepared directly by the readers on your taste, and often by them and print. Perhaps this is the format of newspapers will be claimed the general reader in the near future, and this format will help the newspapers to stay afloat in difficult times of economic crisis. In November 2009, in Berlin, appeared Services Niiu, which collaborates with 17 local and international publications (including New York Times, The Washington Times, Berliner Morgenpost, Der Tagesspiegel, Bild and others) with the sole purpose - to give readers the opportunity to decide the content their newspapers.
Readers can decide what headings and headlines they want to read, selecting information from the proposed sources. The final touch - adding personalized news - you can upload photos, add your name on the cover, insert a greeting, etc.
The final version of the individual newspapers in hard copy delivered to the customer directly to the house during the day (until 2:00 the next day). The cost of individual newspapers - EUR 1.20 for students and EUR 1.80 - for all the other readers.
Founders Niiu service reported that according to research, print media, specifically newspapers, are a priority channel for getting news ahead of other sources of information. In addition, the younger generation that grew up on computers, are used to obtain information from various sources. That is why the service Niiu brought these two factors together, becoming a popular channel for getting world news newspaper readers of different ages and different tastes.