Promotion of a product or service by engaging consumers in the process of pre-testing became quite popular reception of foreign entrepreneurs. Our current example - is the idea of an entrepreneur from Singapore to combine a bookshop and cafe, to enable customers to test recipes from the book store.
On the one hand, 25 ° Celsius - a full-fledged bookstore that specializes in culinary literature, and on the other - a café with a kitchen, where regular customers can cook using recipes from books sold.
Assortment of books sold culinary theme at the store is huge. Here you can buy not only the cookbooks of different nations, but also books on drinks, cooking stories, autobiographical books, etc. It is interesting that the dishes that are prepared according to recipes from the book store, then you can try the cafe, which also owns the store.
This is the first and the only bookstore with its own kitchen in Singapore. Title 25 ° Celsius store is given not by accident. According to the owners of this unusual book shops selling cookbooks, the temperature is crucial for proper cooking. The letter C means not only degrees, adopted a measure of temperature measurement, and cooking (Cooking), cooking (Culinary), chocolate (Chocolate), cake (Cake), cherry (Cherry), coffee (Coffee). Figure 25 not only indicates the temperature, but also the address of the store - Keong Saik 25.
The idea of an entrepreneur from Singapore to allow regular customers pre-tested recipes from the book store has a definite mission - forming the loyalty of local customers to the new brand in order to stimulate sales.
This concept is not for nothing that very quickly spread around the world. This way of moving through preliminary testing has already proven itself with the best hand from experienced entrepreneurs and marketing experts, who organize the whole test stores for potential buyers, such as Spanish store Probe Esloultimo, or Japanese Sample Lab and its marketing cafe LCAFE.