The original business idea entrepreneur from Russia Marina Drozdova arose spontaneously, out of a desire to make a stand dedicated to my father's life, which will impart knowledge about the ancestors of future generations. And now Marina earns a living by helping to draw up "house museums" for their fellow countrymen . Pets museums are collages of photos of personal belongings, souvenirs, glass display cases with a collection of various figures, such as tin soldiers, etc.
How to work with the customer is quite simple: on a personal meeting discussed the overall view of the stand or cabinet for the home of the museum, its model and size, texture and color of cloth that will host exhibits, comes up with the name of the exhibition and signed the exhibits. After that, Marina and her husband, the main and only as long as employees are taking inventory of the exhibits on the client and begin work on a museum stand.
Customer pays for services on registration of the home of the museum is in fact, the average cost of the order of 2,5 ths. While orders Marina is not so much - no more than three a month. Nevertheless, Marina confident in the prospects of its business.
According to the entrepreneurs, the rate on family values and retro justified a growing trend both for Ukraine and for Russia. In addition, an original business idea for home-organization of museums gives Marina an additional advantage. This new direction in business, and competitors it has not yet, so the chances of success are quite high.
Important detail is, and the minimum starting capital, which is needed to open their own business - Marina saves on renting the studio (all the work she does at home), and hiring employees, and even the official website has been made completely free of her friends. The main item of expenditure is the consumables, which make up 50% of order value.
Marina makes a bid but did not even design house museums, and the development of mass production of "iconography" and stands on the principle of "do it yourself."
She and her husband had an idea to make a so-called "designers" of the museum stands, which are collected by the customer on their own without the involvement of the designer.
Designers look museum stands as follows: a glass display case with doors or without, under the cloth which is very fine metal plate on which are mounted and souvenirs, and photo frames with adhesive tape or magnet.
One of the magnetic photo frames intended for a collage of documents, tickets, business cards, Ypres. Marina hopes that sales of its designers museum stands may take up to 70% of income. In addition, the company plans to establish manufacturing gift collage of various subjects, such as "Hello from the USSR" (of the items since the USSR) and Russia (from the modern products of Russian folk art).