The word crisis is widely used in marketing and advertising agency to promote their products, as well as enterprising businessmen who trying to make this theme. British supermarket chain expensive Selfridges is no exception. Using the moment, she successfully launched new product - chocolate is a premium under the name «Credit Crunch» (Crisis). It is known that the sweets are in great demand precisely such negative aspects of the economy. According to statistical studies, during the economic crisis confectionery industry is not a recession, as many other sectors of the economy and unprecedented growth in sales. People want to seize their grief with something sweet. Chocolate and sweets - the easiest and cheapest way to get pleasure and joy of life. And in times of crisis, when people are tired of bad news, unemployment, lack of money and insecurity, the chocolate is in high demand by depressing consumers.
Chocolate Credit Crunch created by restaurateur and culinary writer Laura Santini in conjunction with the Chocolate Society (The Chocolate Society). Head of Network Selfridges confident that the crisis chocolate Credit Crunch brings comfort and joy in life, regardless of external conditions. And, despite the crisis and the decline in income, people want a little holiday in my life and want to enjoy at least as extravagant shokolada.Kstati for premimum product Chocolate Credit Crunch relatively inexpensive. 150 gram tile crisis of chocolate is best? 3.99.
The new product has already gained popularity among consumers, according to research by Mintel, just last year in England was sold Crisis chocolate? 3.37 billion. And according to the company Selfridges, the crisis chocolate in the top three best-selling confectionery products of the year.
According to project records: www.itn.co.uk
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