In this case, herself, Jennifer did not try to negotiate a partnership with major retailers. It promotes a new product through social networks Facebook, Twitter, forums moms. Everything else for her to make buyers who spread information about useful products throughout the country and even the world.
She now sells her brushes for cleaning straw through your own website for $ 3.98 and wholesale customers fill their shelves of local stores.
This example is the successful promotion of a new product in the networks deserve special attention. Entrepreneur by necessity and mother of two children, Jennifer Reyez had no expertise in marketing and business experience. Some helpful tips she found in books, something learned in the process of building their business.
According to Jennifer, she had dreamed about his business a long time, but the concept is a unique product that would become a hit across the country, did not come to mind. The idea of creating mini-brushes for washing straws inspired her children, whose circles she could not wash the materials at hand.
Beginner entrepreneur Jennifer Reyez long pondered over the feasibility of the idea and did not conduct extensive market research to identify needs for new product. All she did was to search for information on the internet about similar brush, and did not get the desired result, has created a prototype of the product and agreed with Chinese manufacturers on mass production.
But even she is so quick success came as a surprise. Today, her brushes for the straws The Sippy Straw Cleaner sold throughout the country, and every day, Jennifer Reyez receives orders from individuals and wholesale buyers on its website.