Recently infobiznes in Russia is developing by leaps and bounds. Obviously this is due to the crisis - the people deprived of work is particularly easy to promise fast buck by selling the information. Given that those who have purchased these miracle courses, often themselves out of the classroom quickly earning a infobiznese psevdoguru, who in turn learned from the equally "experienced" infopredprinimateley not surprising that the idea infobiznesa has many causes persistent gag reflex . Especially if they once were led to the mega-promise and become a miracle-rate fast buck or to order any informational guide, which is a tongue-tied set out retelling of well-known truths, books and articles. Instead of creating a unique information product, recruits infobiznesa often choose the path of borrowing or banal plagiarism (we recently received a request to allow republication of its paid (!!!) guide all our ideas - of which two years already collected over 1200 - a generous reward - reference to the origin
. But someone will buy this "architectural work" is completely compiled from foreign materials, which are also found in the public domain. Not surprisingly, the idea infobiznesa almost completely discredited indecent and close to the representatives, and the attempt is really worthy information products to attract attention simply drown in the ocean squalid stampings.
Those who manage to break through the dominance of any attempts nedoavtorov really succeed. And a grand! One such example is the story of the author of the book ... recipes.
It seems that even the new one can come up with this hackneyed theme, which compete for readers' attention not only ordinary collectors recipes, but also the leading chefs of the world, celebrities and even fashion magazines? However, Michael Samoneka it happened.
He managed not only to come up with really unusual recipes, but also to make them so attractive to buyers, which has already sold nearly a million of its guidelines, which, in fact, made him a millionaire
The idea was born in a million, when Michael decided to combine his love of science fiction movies with many special effects with the food, he loved to cook, no less. And there were recipes with special effects.
And really, who can resist an idea to prepare for dessert ... their own face in a life-size, or a fire-breathing dragon or monster spewing popcorn. Who is not inspired by the idea of impressing a loved offspring and their hands to create a small miracle?
A cookbook with special effects for almost two decades are hits among infoproduktov, providing its author sverhdostoynym income.
How did he do it? Of course only the good ideas were not enough - how many brilliant projects die after failing to attract at least some attention.
Michael for decades applied a tremendous effort to promote their books (which it should be noted, principally produces its own expense, not to give the lion's share of profit publishers). He learned all you can about the creation of effective advertising, had studied and applied the advice of eminent experts in the field of advertising and so thoroughly tested their promotional offers, which incidentally he has become an authoritative expert in the field of promotion.
It should be noted that, although he actively and advertise their products, significantly more publications about himself and his books, he managed to get free.First of all, he regularly sent out press releases - not the usual way, by e-mail, a letter to the extravagant red envelope (long live the stapler!) To immediately jump into the eyes of the recipient.
In addition to outlining its history, he offered a detailed Media Kit, with photos, an expanded account of its history, and answer all questions that could potentially arise. And the desire to tell about the author of such unusual recipes arose from the editors of regional mass media quite often. Especially before Halloween, when these recipes are in demand as never before.
One of those press releases in the end led to the unusual recipes that Michael shot a five-minute report for the television channel which was followed by invitations to participate in the show on national television. As is not difficult to guess, Michael woke up, if not famous, it is quite well known, further contributed to getting free publicity in regional media.
In addition, specifically for schools and libraries, he developed a budget version of the cookbook with this free application in the form miniknigi with a scientific explanation of how the special effects are achieved.
What conclusions can be drawn from the history of Michael Samoneka?
The first - to come up with an unusual and truly unique product, and second - even the most brilliant idea will not be commercially successful, if not permanent, and take active steps for its promotion.
Well, another idea bonus - even I, a man who hates to cook, like to visit to a site with a collection of unusual recipes. What can we say about those who loves to cook.
. Project website: www.specialeffectscookbook.com
Interesting materials online:
- Lobster in a slot machine
- Wedding rings with fingerprints
- Archaeological camp