To win customers and increase their sales in the difficult times of economic crisis, companies are going to various tricks and ruses. In this regard, interesting idea of the German brand Clemens en August, which takes a creative approach to winning the loyalty of their customers. Trendy brand Clemens en August, twice a year put on a tour of the cities of the world, organizing temporary outlets for the sale of his new collection. Its fashionable brand plans to tour not only in the cities of Europe, but far beyond it - in Tokyo, New York, Los Angeles and Chicago. The company does not spend big money on advertising, the only advertising channels are e-mail messages to potential buyers and gossip. And both methods are quite effective, considering that last season the number of subscribers has doubled, while sales rose 30%.
The chip is fashionable tour of German fashion brand that he sells them fashionable clothing collection and limited editions at the lowest price, which is two times lower than shopping.
According to one of the founders of the company, Alexander Breninkmeyera, their new sales strategy is reminiscent of a rock concert, which tend to get fans from all over the world. Its fashionable touring fashion brand Clemens en August has announced on the website through which customers can not only receive notification of new tours, but also to buy things.
A creative approach to fashion brand sales and winning customers - it is rather a necessity, than creativity in its purest form. During the economic crisis, many big brands are revising their approaches to trade, to somehow minimize costs and optimize sales.
According to Alexander Breninkmeyera, the only way to survive the new brand during a crisis is to cut prices, which they did by organizing their own tours of their collections, rather than selling them to retailers, who lay on their own and often far from the minimum margin. The new creative approach to promoting their fashion collections themselves until justifies the collection sold well, sales are growing.
Another feature of fashionable tour-sales brand Clemens en August is that they are only seasonal and trendy items. In other words, buy a coat from an old collection in mid-July on them impossible. And buyers clothing Clemens en August is not necessary. They are confident that with the onset of cold weather they buy a fashionable coat made of a collection and for the lowest price.