1 seat
10 000 rubles + 3 books from MIF gets Nikita Veselov for the idea of "Corporate Christmas tree."
Purpose: To make the holiday a great personality.
The bottom line: offer customers not only the chief attribute of the New Year - Christmas tree, a tree in the form of a stylized logo or initials of the client. Speaking of 'client' I mean not only corporate customers but also experienced individuals.
Here are some options:
1. The most time consuming and expensive - spruce originally grown in the right form, by the contraction of branches, cupping, etc. There need a professional gardener. Of the benefits - a more natural form, from the cons - high cost, more time waiting for execution of work. This variant is more suitable for long-time cooperation.
2. Less time-consuming - a ready-made, bought fur cropped and otherwise prepare for the desired shape. Pros - the speed of order execution, lower cost, cons - less natural look. This option is suitable for one-time sales or less sophisticated clients.
3. Cheap - artificial fur convert a doodle. Of the main disadvantages is that this tree will stand for more than a year, which means that the client will be difficult to enter into the category of permanent.
For greater clarity to the letter attached drawings: the first specifically for publishing a "myth", the second - for the website Cool Idea.
2 place
An annual subscription to CEO + 2 books MYTH accrue Alex O'Neill for "New pedicabs.
The idea for our country's climate, but the approach to the idea (note to the calculations) deserves every encouragement. In Russia sledding was a common amusement. Why not recall the olden days? Only, given that the court of XIX century, instead of sleds used pedicabs.
Idea - Buy 3 pedicabs, lease them to drivers, but they will carry people in central Moscow. Decorate rickshaws in New motives and drivers dressed in comfortable clothes Christmas Father Frost and Snow Maiden (Yes, I agree that work is not feminine, but I sure wish there).
Requirements for drivers:
an experienced car driver (driving experience not less than 3 years)
must navigate the city center
good knowledge of the history of Moscow and especially attractions downtown
compulsory English language skills at a good conversational knowledge of German and French welcome
humor, pleasant disposition and friendly appearance
Inside pedicabs to put heated seats, each passenger to offer a convenient New rug. For the convenience of communication to establish radio communication with the driver and the driver will have headset to communicate with passengers. The wheels to put winter tires, so as not to slide on the ice. The obvious advantage - the presence of music: install music system and write the music of local and foreign artists for different tastes (classical, pop, rock). And of course, will crown the Christmas song Jingle Bells. Like it, both Russians and foreigners. We must expect that there will be many passengers, foreigners and, from this, pick up personnel.
The driver will carry people on their route within the Garden Ring, and will always be able to offer a fascinating trip. It must always be a map of the city center, where there will be marked by cultural institutions (theaters, cinemas, museums, galleries, restaurants, cafes, pubs).Of course, the driver must know how to get to any of these places, as well as give advice: where to go, what movie to see what the exhibition to visit, where the tasty and inexpensive meal. The driver must be small, psychologist: an advise, where to eat inexpensively, while others find the contrary the most luxurious restaurant, recommend a place of entertainment.
I have devoted much attention to describe the requirements for drivers, because they are the basis of successful and growing business. If the people will trust the drivers and will be happy with their work, then come again and again and advise others.
Imagine, foreigners will be to talk about at work, in forums, that, having visited Russia, were pleasantly surprised by such original service. Best ads and you can imagine.
Now, from the lyrics turn to the calculations.
For rent one trishaw will take 950 rubles a day (the driver will take 30 minutes-500 rub. Plus tip, so that their profits will and good).
Advertising on the body and cabin-rickshaws from 2000 to 3500 rubles per day. For 2000 rubles. company places advertising only on the outer surface. For 3500 rubles. the previous version, plus advertising in the cabin and the driver, dressed in clothing with company logo (clothing by advertisers).
Incidental sales of small products: cigars, cigarettes, chocolates, souvenirs, etc.
950 * 30 +2000 * 30 = 28500 +60000 = 88500
88500 rub. income from a trishaw, and it is conservatively estimated.
Of this amount, we must deduct the rent parking space in the city center - 25000 rub. Tax on income (working under the simplified tax system - 6% of revenue) - 5313 rub., Accountant salary - 8000 rubles., Salary mechanic-5000 rubles.
25000 +5313 +8000 +5000 = 43313 (~ 43500)
43500 rub. costs
88500-43500 = 45000
45000 rub. Net income from one trishaw for a month.
Each trishaw is 310 000 rubles, audio system-5000 rubles, 2 plaid-5000 rubles.
We buy three pedicabs.
The amount of investments-320 000 * 3 = 960 000
Consequently, we believe the payback period:
960 000 / (45 000 * 3) = 7.1
Roughly speaking, the project will pay off in 8 months!
3 place
iPod Shuffle + 1 book Myth leave Mary Burlutskiy for Healthy gifts for children. "
The idea is not simple to implement, because the children love the "bad" gifts, but the thought has gone into a very healthy right direction. And the description is very good and structured.
Unmet need:
Make presents (in enterprises, schools and kindergartens), full of candy, cookies and other "harmful" foods. While more and more parents are trying not to give their children lots of sweet, habituating them to a healthy diet.
Product Description:
Gift in the traditional children's artwork, but with a "healthy content. For example: cheese cake, kiwi (not quickly go bad), juice, soft nut-chernoslivovo-Kuragino kazinaki, etc. - you need to think out.
Consumers:
Residents of big cities, income average or above average in values - a healthy lifestyle, modernity and development of children.
Promotion, sales channels:
Supermarkets, and as children's departments and divisions of a healthy diet, directly to schools.
The possibility of expanding the idea of "beyond" the New Year:
You can open a line of "healthy candy" for children.
Accounting for the crisis:
On children, but during the holidays, this group will not save - crisis or no crisis.
Weaknesses ideas:
Like any new product - the need "to push" market. First of all mediators - the retail outlets, schools. Need a good layout and advertising in supermarkets - to be noticed.
Special prize for the activity
video course: "Time Management (DVD)» gets
Venus Kashakova
Advertise on Openbusiness.ru also for active participation and provide interesting ideas Dmitry Bakanevu.
Later we will contact winners and we shall discuss how and where to deliver a well-deserved good.
As promised,We spread the pdf-version of all ideas
submitted to the contest and suitable under the condition of "New Year". Good ideas worthy of a lot, so the choice was not easy for us. Read, enjoy, and most importantly, implemented.Want to note that in any case, life is always on the one hand a more objective judge than the organizers of the contest, but with a different and more rigorous. The main winner will always be the one who implements the ideas and get the most profit from this.
Shuffle thank everyone who helped to disseminate information about the contest:
Ilya Rabchenku
Samlowry
Anton Popov
Artem Eyskovu
Maxim Krainova
Dmitry Davydov
Silent
Repeat Please
All competitions Blogosphere
Simple magic tricks
Creative blog
Blog "How to Sell"
Alksandru Permyakova
and others ...
The last word about the sponsors:
Magazine «CEO» - magazine about the secret of success of the great business leaders, about their philosophy and principles of their customs and habits of work, which made them the most successful people today.Mann, Ivanov and Ferber "- a leading Russian publisher of practical business books.
Internet-shop «KeyStore» - one of the leading Mac-Resource Runet leading back to 2001 and quickly won a deserved popularity among fans of products Apple.