Mom has built an empire of products for allergy sufferers

Allergy - a serious disease that affects most of today's children. The main role of parents - to protect her child outside the home, ie, in public places such as schools, kindergartens and other institutions for children from dangerous products - the allergen. But how to do this without the possibility of permanent monitoring of the child outside the home? Mom - entrepreneur Robin Davison found out. She has developed and released a line of products for allergy sufferers STATkids. Robin Davison can be called an entrepreneur by necessity. Her son is allergic to nuts. When he went to school, Robin warned teachers about the disease and gave all the necessary recommendations. But as so often happens, the teacher can not always keep up with all the children.

Quite by accident, Robin learned that her son and other children with allergies are not just fed the walnut mixture. The worst thing that could happen - it's an anaphylactic shock. Robin was horrified. Then what she had the idea to create such products - markers for children with allergies.

Product range is quite wide, from bracelets and hospital cards to boxes for breakfast and backpacks for hospitalizations. Robin opened his business in 2006 and has just a few months later, she began to receive feedback of appreciation from parents, teachers, and showered with requests from other parents of children with asthma, diabetes, celiac disease, autism. Then the company decided to expand its product range to meet the needs of sick children. Notably, these products appeal to both children and parents. They are practical and environmentally friendly.

Now through the website of the company sold more than 5000 products STATkids monthly, and in season - July and August, when parents prepare their children to school - more than 10 000. Besides products STATkids sold through online stores such as Amazon.com and BabiesRUs.com. And in the near future, Robin plans to bring its products to mass market offline.

According to Robin, her "office" Mom is very helpful to her in business. She is familiar with all the responsibilities crisis manager, the manager of the complex problems, she is able to negotiate and focus on the essentials.

In its wishes moms who want to start a business, Robin advises to first determine whether you have great desire to do his own thing, whether you have enough time, money, emotion, and what you want, and what you are willing to sacrifice for it. Start your own business is not easy, but the satisfaction and appreciation from your customers that you get in the end, compensate for all the difficulties. Thing that Robin began to secure his son turned into a successful business that helps thousands of families.