We already wrote about the Japanese resource Sample Lab, which connects end users with the brand, allowing them to test products. This concept quickly spread around the world. Now Sample Lab opened its new marketing cafe LCAFE for Japanese women aged 20 to 30 years who can try new product samples in return for their opinions about them.
In order to become a party to a cafe, you must register on a cell phone, giving details about yourself: age, marital status, place of residence. For each order of food and beverages in the cafe they receive L Coin, which is equal to three free samples of products.
The registered user receives a special code, which serves as a kind of ID, whereby Sample Lab is able to track those users who received the samples.
These terms cafe later answer the questions of the company, giving feedback to try the product. Production testing offered very different - from food and beverage products to skin care.
Cost of the presentation of samples and their distribution in the amount of 1500 pieces for two weeks costs $ 1.590. Cafe is open from 10 am to 4.30 nights.
LCAFE can also be regarded as an effective advertising Spott for placing logos, promotional images on the tables, napkins, uniformed personnel.
Last month, the campaign's Toshiba had even developed a special menu. Among the companies offering product samples in this cafe - Refresh Time, vitamin drink of House Wellness Foods Corp; chips with tastes of cheese, apples and tomatoes, as well as a variety of products for skin care.
In an economic crisis, when the company optimize its costs, including advertising. Advertisers are increasingly interested in promoting their goods targeted rather than mass advertising on television or the pages of glossy magazines. Now the attention of advertisers is directed at the sample-promotion, and technologies such as Internet and mobile phones.