coolidea.ru found a site description of an interesting idea in the spirit of the time: coupons on your mobile phone. Quote: "One of the oldest methods of sales promotion has received a new life, as soon as marketers are looking for a way to place their brands on mobile phones, consumers not bothering them.
One gaining strength service allows mobile phone users subscribe to mobile coupons offering discounts on a wide range of products, from CD and DVD to fast food.
Already about one million people have signed up for services offered by Cellfire. Service makes the process easier to use coupons. Many people like to save, but the coupons were cut from newspapers and magazines are not easy to carry, and forget to take them with you quite easily.
To use a coupon, the buyer must show the cashier your phone screen, which shows the coupon.
Company Cellfire has concluded contracts with two hundred companies, including Virgin Megastores, Hollywood Video, Domino's Pizza who pay for the right mailing Cellfire coupons.
"Everyone hates spam - said Dee McLaughlin (Dee McLaughlin), vice president of marketing at Virgin Megastores, - and spam in the mobile phone nobody needs." McLaughlin has met with many companies providing mobile marketing, and believes that the subscription-based service Cellfire - this is the first safe step into the sphere of mobile marketing. Virgin Megastores distribute discount coupons for products such as DVD. The first results were very good. In seven hypermarkets in New York and California returns to mobile coupons was 15%, with returns of 5% of paper coupons. Virgin is also using Cellfire for the announcement held in store events, such as the tournament on video games.
Users can subscribe to Cellfire on their website or via SMS. Service will ask for personal information like date of birth and ZIP-code of residence. This allows advertisers to send coupons its target audience. Telephone numbers of subscribers with advertisers Cellfire is not divisible. "