When 2 Mom Michelle Breyer and Gretchen Heber NaturallyCurly.com created a website in 1998, they had no idea that their online community for people to grow in curly million organizations. The site brings together people with one common feature - the curly hair. Michelle (Mom 7 year old child) and Gretchen (my mother and 6 children 7 years old) have created a website at a time when we worked at main job in the newspaper. Both spent their days away in the complaints of his curly hair and the fact that there is an online resource, wherever curly women and men can solve their problems with the hair. So there was a site www.NaturallyCurly.com.
For a long time the site did not attract advertisers, but vkontse all, they all appreciated the potential of the resource. Proctor & Gamble Company became their first client. Now the site has its main income from advertisements and the boutique, which sells all sorts of care products and accessories for curly hair. Visitors are attracted by marketing PR technologies.
Here are some tips from Michelle and Gretchen to build your own site.
- Do not dispose of its substantive work. Michelle and Gretchen started with $ 500, which Michelle took from his father, in order to make the site (design, PR it.p.), they cut all their expenses, and worked for another 7 years on the substantive work before site has become their core business.
- Do not listen to "advisers". A man said to Michelle that they are too limited audience, focusing only on the curly hair, it is necessary to consider all types of hair. But Michelle and Gretchen both believed in the idea and succeeded in their calculation was accurate.
- Hire of other moms. Michelle and Gretchen are 6 mothers with whom they are very loyal, because from my own experience know how to combine work and children.
- Do not refuse help. Ask friends and family members to help with the children. Work on-peak, when the children are asleep. Involve children in the business to the extent possible.
- Do not panic. After Michelle and Gretchen retired from the newspaper, one of the major advertisers announced that it will stop cooperating with them. But they met with the founder, and advertising placement was reopened.
- Do not over. It's really hard to combine the 40-hour work week with education and childcare. Take yourself off in the end you - Boss!