During the crisis, many banks have run ads, which claim that they help small businesses grow. For some banks this is just advertising, but for other groundless assertion, and a real help small businesses business in difficult times of financial crisis. These banks, which really helps its clients include the Bank of Colorado FirstBank, which on May 26 launched a truly original ad campaign to support small businesses. The essence of the campaign next year - around the downtown Denver there were billboards with offers small businesses (such as wedding agencies, tutors) who are themselves unable to afford the advertising of such magnitude, especially now. In all billboards located bank logo and slogan: "We care about small business."
Advertising support for mini-enterprises involves addition of outdoor advertising off line, and even online placement, website maintenance.
Carries advertising campaign agency TDA Advertising and Design in Boulder, Colo. This is a small advertising agency that understands the problems of small businesses.
During the crisis, many entrepreneurs are opening their own businesses or start their business out of necessity. According to the Bank FirstBank, more than 80% of its clients are small businesses with a workforce of less than 10 people. Therefore, their program of advertising support small businesses - it is really in demand and valuable assistance to their clients.
The idea of real help to real clients arose in the development of the next campaign, dedicated to small businesses. During a brainstorming session on the question: "what a small business?" Was obtained a clear answer: "The entrepreneur in one person, such as tutors, babysitters, teachers, music, wedding agent. Then, then decided not to invent a fictitious company and help in this, that are clients of the bank.
At first, billboards have been installed as part of this campaign, there were real numbers of mathematics teachers and nannies, wedding singers and music teachers.
And after the story of this campaign was on television, the entrepreneurs themselves to call the bank with a request to put their contacts on a billboard next.
Bank FirstBank does not hide the budget for this campaign - it varies between 4-5 million dollars.