All residents of the capital required to read!
June 20 through the center of Moscow was laid out neatly thousands of happy rubles made by stamping machines national mints and modified caring hands of the editorial board coolidea.ru. The purpose - advertising. Ruble coin with the inscription «www.coolidea.ru happy ruble has not thrown a piece of paper from the mailbox, and vice versa, will pick up and save. In addition, this advertising medium is cheap, unless you take Herculean labor to produce advertising. So how do you make and distribute the happy Dollars ...
First had to find a number of coins. Version of the accumulation has not approached because of extended timing, because had to go to Sberbank. Surprise, the cashier did not have a limit when she heard a request for change a thousandth of a bill on the ruble. But the required number of coins found. It turns out that there is a special coin counting machine.
Further, it was necessary to draw and print the papers, which were supposed to be glued to the Dollar. This was the easiest task, because as an ode to sketch the layout of labels, reproduce it on A4, and let the printer was a matter of five minutes. Benefit at hand was self-adhesive paper.
But on the most difficult: to cut the stickers irregularly shaped and beautifully they stick to the coins it took 40! Man-hours. One person would not have coped. Work is really huge and during this process came the idea to throw venture "Lefty" with scissors than once.
The latter is also physically difficult, but aesthetically pleasing part - around the center of Moscow (not all, of course) and put thousands of advertising coins prominent places. On Sunday 20 July at the cost of one pair of legs has been done. Mostly happy Dollars have found temporary shelter on the monuments, benches, bus shelters, fences front gardens, fountains, ATMs and debit terminals. A few places "tabs" were sealed all-seeing eye camera.