Company YoYo Lip Gloss, which is owned by a young entrepreneur Angie Onassis Parlionas (Angie Onassis Parlionas), the renowned magazine BusinessWeek named one of the most successful and promising startups. The idea of your own business came to Angie Onassis as a child. As a schoolgirl, She spent all her pocket money to buy another lipstick, because the previous tube is often lost. The current generation of children is not particularly thrifty, or responsibility, they always lose and forget everything. And because the problem of the former schoolgirl named Angie Onassis could be called a common problem for all adolescents. The truth only a few years later, after finishing school, an MBA from the University of St. John's University in New York, Angie Onassis managed to turn this disadvantage into a lucrative business.
She invented and patented the original decoration, which is called the YoYo Lip Gloss. YoYo Lip Gloss - a keychain with a tube of lip gloss, which is attached to belts, bags, purses, lapels, etc., which could be called a unique and fashionable accessory. The range of a few options for trinkets with different color and smell of lip gloss.
Start your own business Onassis cost of 1,2 million dollars. The money she took from relatives, some of the money invested by the investor. Additional 650,000 was spent on advertising in the Nickelodeon and MTV.
Angie Onassis entered into a supply agreement with manufacturers in China, but to ensure the quality of their products, the samples were tested in laboratories in the U.S..
Implementation of the idea has taken more than a year. The patent was obtained in 2004, the first product prototype was developed in 2006, but the product has entered the market only in October last year.
Less than a year, has sold 260.000 unusual jewelry with lip gloss on the more than $ 78.000. Original Charm with lip gloss YoYo Lip Gloss sold through the company's website, as well as major retailers, Joyce Leslie, Ricky's NYC, Rainbow Shops, Discovery Clothing.
By the end of this year, Angie Onassis plans to reach sales levels of $ 500,000, and by the end of 2012 - $ 2 million and return on all investments. Now the young entrepreneur is working to expand its range by adding a pendant with paint and shadows.