Project Label - internet project, where site users create a social product labels with information about calories, fats, carbohydrates, proteins, nitrates, and cholesterol), as well as social activities of the company and its work to protect the environment. This information is fed into a standard form to help consumers compare products and choose the safest, environmentally friendly, healthy product.
The process is as follows: users find information about the company and the product and place it on the site, then other people read it and discuss and reflect on the discussion change the product label. For items that are added to the site users have strict requirements that relate to the author, his objectivity, publicity, resource, and the date of this writing (it should not be old and outdated), in addition, all information in the article should be solely about company and product.
Incidentally, the site Project Label provides links to news resources, where you can take this information on companies and products. The label the numbers as a percentage from 0% to 100%.
0% means a very poor indicator of 100% - very good, and 50% neutral. If the opposite category is an icon - «n / a», it means that for the exact figure is not enough information collected. All labels change over time as new information that affects the data in the label.
Categories on the labels are split into three sections: people, people, planet. Section A "person" includes information that relates to health, nutrition and safety. "People" contains information about social influence. Section of the Planet "contains information on the impact of product on the environment. More detail is as follows:
• Health & Nutrition: dietary product or not, ingredients, healthy product, medical research.
• Product Safety: the claim, the degree of security
• Community Impact: education, development, policy, art and culture
• Worker Treatment: wages, social policy, discrimination against workers, security workers, unions
• Mission & Values: ratings, awards
• Waste Management: emissions, toxins, environmental pollution
• Resource Management: recycling, alternative energy sources,
• Animal Treatment: animal studies, the protection of animals.
The project site www.projectlabel.org