Unusual business idea: Shop bargaining with buyers

Необычная идея бизнеса: Магазин торгующийся с покупателями

Just imagine - you go to the supermarket, dial the entire cart of products and tell the cashier at the checkout that will pay as much as you want for each item. Sounds like science fiction! But buyers of shops selling sewing accessories and supplies, Shoppers Rule knows that it is a reality.

Innovative system of payment for goods in the shop allows customers to offer their best price and buy the goods at the lowest price.

According to company president Shoppers Rule Inc., Jim Murphy, shoppers entering the store, already know all the prices on the market. Therefore, they can safely negotiate and receive the very best price on any item.

The mechanism of action of the system is simple - if you buy buyers offer a price on a product that they have chosen, and if the level coincides with the lower bar fixed by a shop, the purchase is passed to the payment of the stated price.

If the same level of price bid and too low, then the system rejects a purchase, offering his version of the cost. Buyer or agrees with the system and pay for the purchase or cancel it. Everything is simple and easy to understand.

Sell ​​their goods at a low price store Shoppers Rule helping exclusive discounts from suppliers, as well as its own production of certain items of goods.

The idea of such an unusual shop "pay what you want" came from Jim Murphy at once when you create an online store in 1999. Then the online stores just beginning to gain in popularity among buyers and had to invent a chip that would be forced to buy goods in the store Shoppers Rule.

Among well-known consumer preferences in favor of online shopping were the following - low price, convenience, and availability of products that are not on the shelves of traditional stores. Advertisement Shoppers Rule tried in an interesting concept to combine them all, while comparing favorably against all competitors. They offered to buyers: "You have chosen goods. Now select the price!

During this time, the company continued to grow in the top and in breadth. His creative approach to pricing they used and new projects OurOneLove.com and "A Wedding Store". And they really think about licensing its system for use by third-party merchants.

That's a creative idea can change the world if not, then break the rules of trade for certain