How to attract customers' attention to their new product or service - a question that continues to excite marketers as small businesses and large companies, making finding new business ideas and advertising moves which differ in their uniqueness, originality and creativity. The largest hotel operator, Holiday Inn, which has more than 4000 hotels worldwide in January launched a new and rather unusual service in a London hotel Kensington hotel. It's called "human bed warming service", which means service is warming the human warmth. Judging by the title you can guess that the staff of the hotel offer guests warm their bed before bedtime warmth of his body. It looks as follows, at the request of a guest of any employee, dressed in pajamas lays down in bed to the guest and is there as long as the bed did not warm up. And the pajamas, which wears the hotel, designed to warm your guest a warm bed, made of special material with high emissivity, which makes the process of warming is much faster and more efficiently.
According to the PR officer at the Hotel Holiday Inn, the effect of such a human heating pad is comparable with a huge bottle of hot water, which usually lay in bed for heating. This unusual service, marketing service hotel launched in severe frosts, which are in Surrey this winter, the temperature drops to -17 degrees. And interestingly, it is very popular among guests. The reason is simple, much nicer to sleep in a warm bed, a heated human warmth even though the hotel staff than in a cold bed. In addition, this fact there is a scientific explanation: a warm bed, heated to a temperature of 20-24 degrees only facilitates the process of falling asleep, while it prevents the cold bed. The idea of organizing such an unusual services "human bed warming service" - or the warming of human warmth - an interesting marketing ploy of the famous hotel in order to attract new guests into the cold frosty winter. Meaning the prisoner is the message for guests is clear: "We care about you, even at night, making your dream a comfortable and healthy."