The site the company offers to potential customers to vote for this or that fashion design, leave comments, share your opinion on Facebook and Twitter, and if a certain thing is gaining the maximum amount of buying votes, then it gets into production. All users who participated in the vote sent a notification letter with the offer to be the first buyers of new things. Product launch is planned in a few weeks after the vote.
The idea to start a resource that tests the customer's demand at the stage of developing a new clothing design, is fully justified for the small retailer or manufacturer who has no financial capacity to make mistakes with customers' preferences. Cycling buyers in the process of developing a new clothing design, the company currently provides some assurance that the demand for new goods.
Project website: www.modcloth.com
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