Ideas in retailing: vending beauties

Идеи в ритейле: Вендинговые автоматы красот UK Company Beautiful Vending Ltd has developed a unique vending machines to sell hairdressing services. They are called Beautiful Vending Styler machine and provide access to the ironing hair straighteners.

The concept of these vending machines is pretty simple beauty.

Vending machines Beautiful Vending Styler machine installed in various public places - clubs, cafes, restaurants, sports clubs, shopping malls, giving the English the fairer sex, the ability to put himself in order at least 15 minutes for a small fee.

At first glance, the idea of ​​such machines with ironing hair seems absurd. Well, who in their right mind goes out of the house 15 minutes earlier, not having to "restore the beauty of" to do it in a club or a mall? But it seems that such women in England quite a lot.

The thing is that England is famous for its "bad weather". High humidity, fog and frequent rains are the worst enemy of hairstyles. Therefore, even if a modern woman spent half an hour in the morning at home on a hairstyle that does not mean that the effect will continue throughout the day. Sometimes it is better to come under occasional rain in England happens all the time and hairstyle will be spoiled. That is why the vending machines are in the beauty of this country, this panacea for modern women.

The company Beautiful Vending Ltd wisely went to the positioning of their machines beauty. They are promoting their machines as essential device in luxurious facilities of the city, saying that in today's world women's appearance is everything.

Company Beautiful Vending Ltd literally programs the women enjoy their beauty machines, claiming the advertising campaign that bad weather is no reason to spoil the appearance, on which modern women spend billions of dollars. And their aggressive campaign brings results.

To date, the company has installed more than 1000 of its vending Beauty Beautiful Vending Styler across the country.