The idea to organize the business to an insult (or rather to reject unwanted calls) Jeffrey Goldblatt came after several sleepless nights spent in bars. At some point he got tired of listening to phone calls chasing his ladies, and he organized a company Rejection Hotline, which helps get rid of the pesky pursuers, and in pretty rough, and even insulting manner.
Rejection Hotline - a telephone hotline for rejected lovers, or in other words, a number that woman or man can give her a casual acquaintance or bothersome persecutors, and, calling to which you can hear the message of the following nature: "Good afternoon. Obviously, the person who gave you this phone number, do not want to leave you their real number. Perhaps you are not someone with whom you want to get acquainted, then you have a thick, small, ugly, talkative, annoying, arrogant type, in general, real loser. "
In the first year of its existence Hotline Rejection Hotline has served over 600,000 customers, allowing Jeffrey Goldbalttu think about doing serious business.
He renamed the company Rejection Hotline in RH Brands and expanded range of services. . Jeffrey not only developed new directions: there were hot line - "It Could Always Suck More" Hotline »," Psychiatric Hotline "," Angry Santa Hotline "and others, but also developed a unique way of advertising: an audio advertising and SMS advertising, which times have increased his income.
Thus, Jeffrey managed to attract major advertisers (Sony Pictures, Blockbuster, Dish Network), which placed an audio advertisement after the announcement, as well as company SendMe Mobile and Thumbplay, who offered their ringtones and video games through SMS messages.
All these changes have brought the company millions of RH Brands. Last year, revenues totaled more than 2, $ 5 million compared to $ 841.000 in 2008. The company plans to RH Brands go beyond the American market in Europe, India and China.