The idea to improve the fridge came from Andrew Shelton (Andrew Shelton) from Indianapolis during his college career. He was then 21 years old. Epiphany happened after he and a friend had to drag myself to the portable fridge with drinks, which fell steadily during the movement. Andrew created a new prototype of an improved refrigerator, found investors and producers and established his own company. When Shelton started his business, he had neither the experience nor knowledge, in many ways he helped the advice of friends entrepreneurs - all had to learn myself, by trial and error.
8 years later he sold 100,000 TrackPack Coolers, portable refrigerators in the form of a backpack, which accommodates up to 20 cans or bottles dvenadtsatiuntsievyh drink.
It is interesting that within such a cooler-backpack bottle gently fold in 4 vertical rows, between which shifted ice packs. With such storage beverages do not fall and break.
Last year, sales advanced portable refrigerator over 1 million dollars.
Andrew Shelton sells its refrigerator-backpacks in stores Kroger, Dick's Sporting Goods, United Package Liquors, own website and at local city events and exhibitions.
According to its inventor, he makes a bid to end users. Shelton did not miss a single urban events, exhibitions, where he has an opportunity to present their own unique product and meet with a potential buyer. In his opinion, it is - the most important thing in sales.
In the early stages, when its product is not sold in stores, a promotion strategy has helped him to present his product to the final consumer. Now an inventor and successful entrepreneur Andrew Shelton plans to develop the company by expanding the product range and increase its markets.