The idea of organizing his own wine company came to London resident Richard Sharpe from the need to find a use grapes he grew in his garden. The same problem has been, and his neighbors, who did not know what to do with the rich harvest of grapes. Despite the damp and cool climate, the grapes are successfully grown in many southern areas country. Due to small changes in climate, weather conditions in London were particularly favorable for vinogradarstva.Reshenie found a simple - Richard came up to use the grapes for wine and bring to this process, all local residents. He organized the wineries The Urban Wine Company, which brings together all vinograderov with one purpose - to make wine from grapes grown with their own hands.
According to Richard, his idea of collective production is in the spirit of time. Now a lot of attention paid to the development of local production and the challenge of reducing waste. His company solves both these problems.
Any local resident who is engaged in the cultivation of grapes, can join the company's Urban Wine Company as a supplier. Annual fee for members of the collective enterprise is GBP 65.
In return, they receive 6 bottles of wine in the production of which they were directly involved, the right to buy wine at a special price as well as the opportunity to participate in various tastings and tours.
Now the company Urban Wine Company has joined more than 200 suppliers of grapes. And the company plans to further expand its network of local vinogradorov. In order to further consolidation of its members, a collective enterprise organizes various activities: wine tasting, trips to vineyards, farms, etc.
The value of the idea of organizing a collective enterprise, not only in that it produces a high quality product, who will be happy to buy local consumers, but also that it contributes to building community, bringing people together around common ideas and interests.