The easiest way to make sure that your ad will remember - make it as unusual. To attract the attention of advertising is made from sand, snow and bubbles. Now to unusual materials added yet coins and chocolate. Billboard of the coins
Thanks to a new, creative advertising, komapnii Chevrolet failed to attract the attention not only of potential car buyers, but also for all passers-by who were lucky enough to be near a huge 20-meter billboard made from odnopensovyh coins.At the billboard manufacturer spent 20,000 coins - so he tried to draw attention to the price of a new car Aveo, which was 769.500 pence.
Billboards of the coins could stand no more than 30 minutes because he was treated for coins with random passers-by, but even those 30 minutes was enough to replenish the ranks of the most creative advertising the world and will be the news of many countries.
According to a company representative Chevrolet Les Turton, a creative advertising - is a real success. "Other automakers are doing good advertising, which attracted attention, but so that people stayed out of the car, sozadvaya jams and collisions, climbed on board to rip off the coin, this was not yet in the history of advertising. And we are proud of this advertising, "- says Les Turton.
Billboard chocolate
No less creative advertising creates employees Thorntons (English chocolate manufacturer). They have made the world's first billboard made of pure chocolate, weighing 390kg and measuring 14.5 h9.5 feet.Chocolate billboard consisted of 10 chocolate rabbits, 72 huge chocolate eggs and 128 chocolate panels.
The purpose of the creative chocolate ad campaign was to attract potential buyers, giving them the opportunity to try a "piece of chocolate billboard."
Given the peculiarity of chocolate billboard, he stood briefly on the streets of London. It took just three hours of passers-by and kids to eat this huge chocolate shield, for the manufacture of which lasted 3 months, 100 hours - the installation, and 10 pairs of hands chocolatiers.