Sex and liberating. In these few words to conclude the basic principle on which Angela and Karen Samyuelz (Angela and Karen Samuels) build their business. Two sisters from Toronto organized a network of stores for pyshnotelyh ladies Voluptuous, which sells stylish and sexy clothes from 12 to 20 size. The idea of shopping for tolstushek not new. However, the approach to the organization of the store sisters Samyuelz differs radically from the existing market for such projects. Canadian entrepreneurs are confident that overall, girls and women can look good and wear trendy, bright and stylish clothes. Range of shops, which are already four in Toronto, it is from the garment and is a member.
Girls totally disagree with stylists and fashion designers, haute couture that only undernourished models. Stylists advise women to avoid full of bright prints, flashy colors, short skirts and tight jeans. All these trendy things can only wear thin and leggy divas, convinced they are. But shopkeepers Voluptuous fully refute the opinions of fashion experts.
In their stores for pyshnotelyh'll have prints and bright and flashy colors and ultarmodnye things like leggings, skinny jeans and overalls, who strongly recommend wearing a full girls. They want to help with women and girls to look stylish, fashionable and sexy, so they did not differ from their peers and colleagues to have their clothes always match the occasion and emphasized the beauty and attractiveness of women.
"We want a fat woman in the office did not look worse than their fashion counterparts, and the girl in the club - as stylish as her slender friend," said Sister Samyuelz. "As a rule, full of people trying to hide its fullness and not to stand out from the crowd, so they often do not, they do not attract attention. So that's our goal - to make them finally saw ".
Despite the fact that the opinion of the brave Canadian businesswomen shared by renowned fashion designer (Miuccia Prada, Marc Jacobs at Louis Vuitton have included in their 2010 collection clothes to complete), they had on the way to his own success to overcome numerous obstacles and listen to the numerous failures of large retailers that were motivated by the fact that their clothing is not fully conforms to generally accepted norms and standards. But by hook or by crook brand Voluptuous still managed to win his place in the sun "in this crowded and competitive market.
Even during the economic crisis in 2009, the company's sales totaled more than $ 2 million.
Businesswoman from Canada are not going to stop there, they plan to expand their business through online sales. Recently, they launched an online store voluptuousclothing.com, which will serve not only to Canadian buyers, but also of America, and eventually pyshnotelyh women citizens of other countries who want to look like a model on the cover of fashion magazines.