"Even in a competitive market awash in food, always room for one more" - Sure 37-year-old entrepreneur Brian Levin (Brian Levin), who has extensive experience in the business. All of its projects Levin created from scratch and later sold them all for a very tidy sum. "My whole experience of the entrepreneur has taught me two things: firstly, all the money in the world do not mean anything, and secondly, money is never enough" - said Levin. His latest project - an unusual energy snack-dried meat and caffeine.
The idea of producing meat, fortified with caffeine came enterprising businessman during lunch - accidentally spilled into the bank's power to his flesh and he had to eat meat, soaked in Red Bull. Suddenly, it was visited by inspiration - why not release meats specially enriched with caffeine.
Said than done. Brian Levin is the man who all the shelve. Two years and $ 500,000 needed Levine to develop the optimum recipe for future energy snacks. As a result, a perfect combination of ingredients was found in the energy snacks include beef, soy sauce, brown sugar, lemon juice, garlic, pepper, and guarana, which contains caffeine. Called the unusual meat appetizer with caffeine is also unusual - Perky Jerky.
The first batch of energy meats appeared on store shelves last summer. But not all big retailers have willingly agreed to sell an unusual product. Levine was lucky that the attention paid to its energy store of healthy foods Max Muscle and Network Englewood, which has more than 450 sports stores across the country.
They have positioned the new product as an energy snack for young people who lead active lifestyles, and it worked.
Realizing that promote its unusual product in the usual way does not succeed, Levine invents nonstandard ideas to promote and actively using social networks, and students as agents.
During the year turnover Brian Levin reaches $ 400,000 in the next year he plans to increase it up to several million. An enterprising businessman and inventor Brian Levin piously believes in his product on his car even pasted a poster "Everybody wants my meat." (They all want my meat). Watching such perseverance and faith in success is hardly going to doubt otherwise.